Our License Partners

Making the right choice for the right product

With more than 30 years experience in licensing, we've learned a thing or two about which licence works best with which product. We've learned this by listening to what children want, and how they would like to see their favourite character represented.

Working closely with our licensors we cover every major property, always ensuring that the license is best represented, and in a way that the child expects.

Our excellent relationships with our licensors (we are ranked Top 5 of Disney's key trading partners in the UK) enables us to make great products that are great fun for kids.