News

NOT the cotton type but the emotional and important one that is our Sense of Community Spirit.

The continual disappearance of corner stores, the current Post Office closure crisis and the increase in on-line social networking are all set to compound fears that our families are losing sight of any real sense of community.

Speaking about the issues, Top TV Psychologist Dr Linda Papadopoulos said: "Emotionally, the loss of our sense of community may lead to children feeling alienated. Socially, there will be a loss in vital social skills which grow from family and community interaction. Overall, there will be an impact on children's confidence and self esteem - which could lead to a sense of social isolation."

However, Worlds Apart is doing its bit to try and bring back some community spirit into our children's lives. Through intensive research and thoughtful product development it has come up with a range of innovative new toys to help re-dress the balance between the disappearing values of yesterday and the reality of today.

Cherry Blossom Stores is the newest addition to Worlds Apart's multi-award winning Dream Town collection. Cherry Blossom Stores offers hours of entertainment, bringing imaginative role play and a beautifully designed playhouse together under one roof!

Cherry Blossom Stores features a stable door, windows and canopies, with a drop down shelf perfect for setting up the shop's display! Complete with a till with working drawer, play money and even a credit card facility - this shop has got the lot!

The fun doesn't stop there however, as children can make themselves busy all day with the many accessory sets and endless role play activities available as part of the Cherry Blossom Stores range. Budding postmen will love the Postal Set complete with post box, post bag, postcards, a stamper and stamps - ideal for keeping in touch with their Dream Town neighbours!

Add to this a grocery set, ice cream set and the rest of the Dream Town range including last years award winning Rose Petal cottage and your children will have their own little world to explore and enjoy.

Commenting on the toy, Dr Linda said: "Role play toys such as Cherry Blossom Stores can help to reinforce the social benefits of local stores. They allow children to model appropriate behaviours and scenarios, reinforcing the idea that society and community is very important."

Take a look at our Dream Town products, or for more fun and games visit www.dreamtown.co.uk